Voltimum Studies
 

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Voltimum, the largest community in the electrical industry, regularly conducts comprehensive studies on relevant topics in order to provide valuable insights into the industry. On what basis do users make a decision, what is important to them, what is your target group, with which measures do you reach exactly the users you want to reach and which actors are relevant? These and many other insights are provided by the Voltimum studies. You will also learn, which marketing measures you can use to achieve optimum results, based on the results of our studies. Voltimum studies offer you the insights you need to be successful in the long term.

 
Published: May 2018
Theme: Digitalization
Language: German, English
Country: Germany
 

Pain Points digitalization


Digitalization in the electrical industry supply chain represents both a lucrative opportunity and a significant challenge to manufacturers, wholesalers and end users. As technology develops the industry must respond to changing customer demands and digital trends.

This study deals with pain points of digitalization. It focuses on areas where different industry stakeholders can improve and develop their businesses and identifies the new opportunities that these changes can reveal in the future. .

This study was conducted in the following countries:

Germany - 1.000 participants

The study deals with the following questions / topics

Work postcode of the participants
Categorie of the company
Professional position of the participant
Which products have you already installed yourself?
What is the percentage of your business with companies (B2B) compared to private individuals (B2C)?
How would you rate your digital skills for your professional life? 1 (little digital knowledge / only some digital processes in my company) - 10 (much digital knowledge / we live digitally in our company)
Which channels do you use for your corporate advertising?
Which channels do you use for your corporate advertising based on digital knowledge in categories?
Where do you first inform yourself in order to find a suitable solution for your customers?
Where do you first inform yourself in order to find a suitable solution for your customers? (by digital knowledge in categories)
Which of these website/online services are relevant to you when you are looking for a solution?
Which of these website/online services are relevant to you when you are looking for a solution?( by digital knowledge in categories)
Do your customers know more and more about the products themselves?
Do your customers know more and more about the products themselves? (by digital knowledge in categories)
What are your top 3 challenges when you choose the right solution for your customers?
What are your top 3 challenges when you choose the right solution for your customers? (by digital knowledge in categories)
How do you select the products in your projects?
Which terminal do you use to present your ideas/selected products to your customers?
Which device do you use to present your ideas/selected products to your customers? (by digital knowledge in categories)
Use and evaluation of various offers
Do you use classic product configurators to find the right solution for your customers?
How easy is it for you to find the "right" configurator? 1 (not easy) - 10 (totally easy)
Is a brand configurator with its features a reason to choose a certain brand?
How often do you use a configurator?
Do you use it mobile or on your computer?
For which brands do you use a configurator?
What are your top 3 criteria for selecting a specific brand configurator? What are their expectations?
What are your top 3 challenges for configurators?
Would you use a configurator as a solution source, even if the prices of the products were higher?
If you do not use configurators: What are your top 3 reasons for this?
If you could choose between human support with your advantages & disadvantages (such as time constraints) & an online tool/support/configurator, what would you prefer?
 

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