Andrea has a very strong experience in handling large accounts in advertising agencies and marketing services companies. She has been in charge of the development of digital marketing plans, actions and Trade Marketing BTL converged to 360 degrees with ATL campaigns in mass media. She also was responsible in the past for integrated management of suppliers to develop tactical strategies.
Andreas most important projects included the development of diagnostics outlets for Cadbury Adams (Chiclets, and Halls Sparkies) and Meals de Colombia (Ice Crem). Similarly, the introduction of digital strategy for Bavaria, Bodytech, Nacional de Chocolates, General Motors, amongst others.